One of the most overlooked and often misunderstood tools of any marketing arsenal is public relations. You may have a website, you may have a brick and mortar boutique or an eBay store, but there may be something missing in your plan of attack.  I gather a sense from many in my research and networking, that their business mentality consists of “If I build it, they will come.” Sure, it works for some (the lucky). But for others, including myself, we have to go the distance and relate our product, service or ourselves to the public on a more personal level.

I had the opportunity recently to chat with Angela Keller of KellerComm, a fashion publicist based in Phoenix.  Angela’s exceptional career began in the tech industry managing clients such as MicroSoft & Intel. Her segway into the fashion world was managing the public relations of the former Robinson-May company among others.  Today, her love of fashion coupled with her skills as a publicist, spokesperson and stylist have landed her accounts including Fashion Group International of Arizona, Glam Lounge, FORD/Robert Black Agency and a monthly fashion segment on Ch. 3.

Angela was recently gracious enough to sit down with me and give Fashion Phoenix a few tips on effective public relations. Here’s her advice on managing your success…

1. Be everywhere.  Network at any and all events that you can.

2. Focus your marketing & your marketing and do it well.  Your image is everything.

3. Engage in projects or groups that are of quality. Especially if it involves you spending money – don’t let the bad image of another reflect badly on you.

4. Make sure your press releases or story is unique. If you need help with finding your unique angle, consult with Angela or a public relations professional.

5. Find a mentor. A great mentoring group locally is FGI of Arizona.

To reach Angela Keller of KellerComm for more information about public relations services or about FGI of Arizona, email her at kellercomm@cox.net or visit www.kellercommpr.com.

permalink 2:32 PM |  7.15.2009 |