HEIDI KLUM TO LAUNCH FRAGRANCE WITH COTY
Heidi Klum is the most recent high-profile celebrity to follow the “scent” of success and fame with her upcoming fragrance, “Shine”, with cosmetic giant, Coty.
From WWD today…
“Heidi Klum’s radiance, warmth and spontaneity are perfect for Coty,” said Bernd Beetz, chief executive officer of Coty Inc. “Her personality and business ventures will help Coty reach untapped audiences.”
Beauty deals are in Klum’s blood, as she told WWD in September: “My father worked as the marketing director for 4711, a cosmetics company in Germany, for 20 years,” Klum said. “He would always bring home testers of lipsticks, eye shadows and perfumes. I absolutely loved it — I started wearing makeup and experimenting with beauty products way too early. In German schools, it is mandatory for students to find a three-week internship when they turn 13 to get work experience. I worked at 4711, where I had to do everything from filling perfume into bottles, sitting at the conveyor belt for quality inspections to marketing to the labs where the vats of creams [were] being developed. It’s funny how it’s all come back around again!”
0 comments permalink | 7:47 AM | 1.21.2011 |













